CX/PX Experts
Helping providers improve the experience they deliver.
The Patient Experience Agency
The HealthX Group specializes in CX/PX strategies, solutions and process implementation––helping healthcare providers improve their customer and patient experience (from the perspective of the patient).
The Business Case: Repeat customers and referrals are at the core of any successful business. Healthcare providers that deliver a meaningful customer and patient experience can differentiate themselves and build lasting relationships with their patients… and inspire them to tell others.
We use proven methodologies and metrics to help define KPIs and measure improvement, and our programs and services provide the framework for how personalized care is delivered.
Founded and headquartered in Phoenix, AZ, our team is strategically located in the heart of a unique health care market that represents the full spectrum segments and patient demographics at every stage of life. We are also conveniently centralized and geographically capable of servicing any market in the country.
Members of the HealthX Group have a broad range of experience in Marketing & Advertising, Telehealth & Process Technologies, and Consulting & Team Augmentation [Fractional Leadership]. These service areas, on their own or as part of a collective, represent everything our clients need to influence or deliver an experience greater than just patient satisfaction.
Together, we can transform healthcare through patient experience and making a difference in people’s lives!
The Leadership Team:
Nathan J Wagner
CEO & Founding Member
As an accomplished marketing leader and transformation consultant, Nathan’s professional career has evolved from being a game-changer to a broad category of global brands and technology startups, to becoming a CX/PX advocate and solution expert in the compassionate but heavily regulated world of healthcare.
Nathan’s experience in healthcare ranges from health systems to medical groups, to specialists and aligned networks. His background in advocating for patient engagement and value in every touch point includes a unique understanding of healthcare providers and successfully leading strategic initiatives with multiple stakeholders.
As CEO of the HealthX Group, Nathan collaborates with our patient experience partners with a mission to transform healthcare through customer and patient experience.
William Scott Cain
Founding Member
William Scott Cain is the CEO of Cain Health, a technology and healthcare firm specializing in telehealth and revenue cycle management. His passion is providing strategic, financial and operational consultation to institutional and professional healthcare providers throughout the country.
Healthcare Experience
• Controller at Blue Shield of Worthington, Ohio
• Regulator in charge of Medicare Part A for the State of Arizona
• VP of Reimbursement at Sun Health Corporation
• CEO & Founder of Desert Health Resources
Rosaria Cain
Founding Member
Her passion for branding and marketing has attracted and retained clients throughout her 22 years in the advertising business where she has founded and run and ad agency with branding, strategy, content and digital. Her team of professionals, all who work inhouse torward a common mission, are the best in the business. She works with the team daily to create results and analytics for accounts in the healthcare industry. These include: Cain Health, Sante’ Health, Alante’, Aleca and Encore Communities.
Previous experience
Through the years, she has worked in cause marketing and client development for FOX 10, The Arizona Republic and K-Lite Radio. She has also worked as a newswriter and photographer for the Pagosa Springs Sun and a Media Director and Public Relations Director for Image Quest.
Involvement in Causes
Rosaria Cain is currently President of National Association of Women Business Owners/ Metro Phoenix, a national non-profit that serves as the voice of women business owners. She has also serves NAWBO Phoenix as a co-chair in the mentoring program and a content writer. In addition, her team re-branded and re-positioned NAWBO Phoenix with a new logo, brand identity, website and market position.
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